Harry Potter Chicago Store Opening

Helped develop and bring to life a large-scale launch event for the Harry Potter Chicago store. The project included concept development, creative ideation, and art production for an April Fool's Day activation that turned giant Bertie Bott's Every Flavour Beans into a citywide conversation piece. The campaign sparked city-wide buzz and earned coverage across NBC, Block Club Chicago, Telemundo, Secret Chicago, and more.

PR Team: Alisa Finklestein, Abbigail Jurgens, Shannon Spitalnik, Shannon Sproul
Experiential Team: Boom Ventures

Heineken Behind the Label Annual Report

Designed a series of thought leadership reports and corresponding assets exploring diversity and inclusion within the beverage industry. Working closely with the account team, the project translated research, interviews, and data into an approachable, engaging, and easy-to-navigate format. Download the fully designed annual whitepapers here.

Whole Foods Market Global Press Kit

Designed a global press kit that introduced media and partners to Whole Foods Market's mission, values, and business priorities. The project focused on organizing a large amount of information into a clear and visually cohesive resource.

Stolichnaya National Mezcal Day

Designed a media kit and infographic for National Mezcal Day, combining two distinct Stolichnaya brands into a single cohesive graphic to educate media and consumers about mezcal while driving brand awareness.

Red Lobster Cheddar Bay Biscuit Marketing

Created campaign assets, content, and promotional materials celebrating Red Lobster's most iconic menu item. Projects ranged from limited-edition merchandise to seasonal activations tied to major cultural moments and brand milestones.

Art Direction: Kathryn McCambley
Animation: Jose Kooda Aguirre
Producer: Daniel Kennedy 

Dairy Queen Fall Blizzard Beanie

In celebration of the Fall Blizzard® Treat Menu, American Dairy Queen Corporation created an exclusive accessory that fans – and their Blizzard Treats – could wear with flair; the Blizzard Beanie. The exclusive merch sweepstakes allowed consumers to continue to enjoy frozen Blizzards even as the temperatures gave way to the cooler fall season.

View this post on Instagram

A post shared by Witney Carson McAllister (@witneycarson)

Producer: Kathryn McCambley
Director: Dina Graham
Photography: Jose Aguirre
Beanie Design: Kathryn Viggiano, Anneleen Boonan + Ellie Buck
Executive Producer: Daniel Kennedy
Executive Creative Director: Carl Sorvino