RAD Amplify E-Book
Harry Potter Chicago Store Opening
Helped develop and bring to life a large-scale launch event for the Harry Potter Chicago store. The project included concept development, creative ideation, and art production for an April Fool's Day activation that turned giant Bertie Bott's Every Flavour Beans into a citywide conversation piece. The campaign sparked city-wide buzz and earned coverage across NBC, Block Club Chicago, Telemundo, Secret Chicago, and more.
PR Team: Alisa Finklestein, Abbigail Jurgens, Shannon Spitalnik, Shannon Sproul
Experiential Team: Boom Ventures
NFL Style Branding and Social Media
Developed a visual identity for NFL Style — the league’s lifestyle hub where football, fashion, and culture meet. Built entirely from the ground up, the system included a distinctive color palette, typography, brand marks, textures, and design treatments. The fresh, fashion-inspired aesthetic gave the platform its first cohesive visual voice, resulting in more site traffic in three months than the entire previous year and positioning NFL Style as the go-to intersection of sports and culture.
Animation: Jose “Kooda” Aguirre
Account Team: Carolyn Lasky, Morgan Bauer
Dairy Queen Summer Blizzard Menu with Ashlee Simpson-Ross
Dairy Queen wanted to celebrate the return of fan-favorite Blizzard flavors by taking people back to 2004—the year the Brownie Batter Blizzard first launched. The campaign included a partnership with Ashlee Simpson Ross and a mix of creative assets, media materials, and content supporting the summer rollout. The activation drove 100% positive feature coverage across outlets like People and US Weekly, increased media coverage 16% year-over-year, and inspired organic engagement from fans and celebrities including Lance Bass, JoJo, Snooki, and Danny Pellegrino.
And yes, we did listen to Autobiography on set!
Creative Direction: Katie McCambley
Director: Dina Graham
Photography: Jose Aguirre
Account: Hollyn Page
Brand Lead: Kate Compain
Executive Producer: Daniel Kennedy
Heineken Behind the Label Annual Report
Designed a series of thought leadership reports and corresponding assets exploring diversity and inclusion within the beverage industry. Working closely with the account team, the project translated research, interviews, and data into an approachable, engaging, and easy-to-navigate format. Download the fully designed annual whitepapers here.
Harry Potter New York
Led art direction, production, and styling for photoshoots and media events around New York City promoting the Harry Potter New York flagship store. The images were widely shared via e-commerce, store social pages, the official store website, and in the media.
Art Director + Assistant Producer: Kathryn McCambley
Photographer: Jose Aguirre + Ryan Laux
Gaffer: Chris Lundy
Executive Producer: Daniel Kennedy
Bash Advisory
Crafted a sophisticated, culturally grounded brand identity for an all-female consultancy inspired by the Arabic alphabet and the founder’s Egyptian roots. The result was a distinct visual system and cohesive website that balanced global professionalism with personal heritage.
Whole Foods Market Global Press Kit
Designed a global press kit that introduced media and partners to Whole Foods Market's mission, values, and business priorities. The project focused on organizing a large amount of information into a clear and visually cohesive resource.
Stolichnaya National Mezcal Day
Designed a media kit and infographic for National Mezcal Day, combining two distinct Stolichnaya brands into a single cohesive graphic to educate media and consumers about mezcal while driving brand awareness.
#SeeJC Jersey City Tourism Campaign
Showcased the energy and diversity of Jersey City through a paid media campaign celebrating the city’s growth and culture. By leveraging bold visuals and local storytelling, the campaign delivered 34.1M+ impressions, exceeding engagement goals by 121% and elevating civic pride across New Jersey.
Art Director + Copywriter: Kathryn McCambley
Executive Creative Director: Carl Sorvino
Production Design: Jadeh Stevens, Ellie Buck + Anneleen Boonan
Red Lobster Cheddar Bay Biscuit Marketing
Created campaign assets, content, and promotional materials celebrating Red Lobster's most iconic menu item. Projects ranged from limited-edition merchandise to seasonal activations tied to major cultural moments and brand milestones.
Art Direction: Kathryn McCambley
Animation: Jose Kooda Aguirre
Producer: Daniel Kennedy
Dairy Queen Fall Blizzard Beanie
In celebration of the Fall Blizzard® Treat Menu, American Dairy Queen Corporation created an exclusive accessory that fans – and their Blizzard Treats – could wear with flair; the Blizzard Beanie. The exclusive merch sweepstakes allowed consumers to continue to enjoy frozen Blizzards even as the temperatures gave way to the cooler fall season.
Producer: Kathryn McCambley
Director: Dina Graham
Photography: Jose Aguirre
Beanie Design: Kathryn Viggiano, Anneleen Boonan + Ellie Buck
Executive Producer: Daniel Kennedy
Executive Creative Director: Carl Sorvino