Production

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Dairy Queen Summer Blizzard Menu with Ashlee Simpson-Ross

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Dairy Queen wanted to celebrate the return of fan-favorite Blizzard flavors by taking people back to 2004—the year the Brownie Batter Blizzard first launched. The campaign included a partnership with Ashlee Simpson Ross and a mix of creative assets, media materials, and content supporting the summer rollout. The activation drove 100% positive feature coverage across outlets like People and US Weekly, increased media coverage 16% year-over-year, and inspired organic engagement from fans and celebrities including Lance Bass, JoJo, Snooki, and Danny Pellegrino.

And yes, we did listen to Autobiography on set!

 
 

Creative Direction: Katie McCambley
Director: Dina Graham
Photography: Jose Aguirre
Account: Hollyn Page
Brand Lead: Kate Compain
Executive Producer: Daniel Kennedy

Additional Work
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Harry Potter New York

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Led art direction, production, and styling for photoshoots and media events around New York City promoting the Harry Potter New York flagship store. The images were widely shared via e-commerce, store social pages, the official store website, and in the media.

Art Director + Assistant Producer: Kathryn McCambley
Photographer: Jose Aguirre + Ryan Laux
Gaffer: Chris Lundy
Executive Producer: Daniel Kennedy

Additional Work
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Dairy Queen Fall Blizzard Beanie

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In celebration of the Fall Blizzard® Treat Menu, American Dairy Queen Corporation created an exclusive accessory that fans – and their Blizzard Treats – could wear with flair; the Blizzard Beanie. The exclusive merch sweepstakes allowed consumers to continue to enjoy frozen Blizzards even as the temperatures gave way to the cooler fall season.

Producer: Kathryn McCambley
Director: Dina Graham
Photography: Jose Aguirre
Beanie Design: Kathryn Viggiano, Anneleen Boonan + Ellie Buck
Executive Producer: Daniel Kennedy
Executive Creative Director: Carl Sorvino

Corporate Portfolio