RAD Amplify E-Book
NFL Style Branding and Social Media
Developed a visual identity for NFL Style — the league’s lifestyle hub where football, fashion, and culture meet. Built entirely from the ground up, the system included a distinctive color palette, typography, brand marks, textures, and design treatments. The fresh, fashion-inspired aesthetic gave the platform its first cohesive visual voice, resulting in more site traffic in three months than the entire previous year and positioning NFL Style as the go-to intersection of sports and culture.
Animation: Jose “Kooda” Aguirre
Account Team: Carolyn Lasky, Morgan Bauer
Dairy Queen Summer Blizzard Menu with Ashlee Simpson-Ross
Dairy Queen wanted to celebrate the return of fan-favorite Blizzard flavors by taking people back to 2004—the year the Brownie Batter Blizzard first launched. The campaign included a partnership with Ashlee Simpson Ross and a mix of creative assets, media materials, and content supporting the summer rollout. The activation drove 100% positive feature coverage across outlets like People and US Weekly, increased media coverage 16% year-over-year, and inspired organic engagement from fans and celebrities including Lance Bass, JoJo, Snooki, and Danny Pellegrino.
And yes, we did listen to Autobiography on set!
Creative Direction: Katie McCambley
Director: Dina Graham
Photography: Jose Aguirre
Account: Hollyn Page
Brand Lead: Kate Compain
Executive Producer: Daniel Kennedy
Heineken Behind the Label Annual Report
Designed a series of thought leadership reports and corresponding assets exploring diversity and inclusion within the beverage industry. Working closely with the account team, the project translated research, interviews, and data into an approachable, engaging, and easy-to-navigate format. Download the fully designed annual whitepapers here.
Whole Foods Market Global Press Kit
Designed a global press kit that introduced media and partners to Whole Foods Market's mission, values, and business priorities. The project focused on organizing a large amount of information into a clear and visually cohesive resource.
Stolichnaya National Mezcal Day
Designed a media kit and infographic for National Mezcal Day, combining two distinct Stolichnaya brands into a single cohesive graphic to educate media and consumers about mezcal while driving brand awareness.
Red Lobster Cheddar Bay Biscuit Marketing
Created campaign assets, content, and promotional materials celebrating Red Lobster's most iconic menu item. Projects ranged from limited-edition merchandise to seasonal activations tied to major cultural moments and brand milestones.
Art Direction: Kathryn McCambley
Animation: Jose Kooda Aguirre
Producer: Daniel Kennedy